Bradley G. Bruce,


CEO, Founder & Wealth Management Advisor


[email protected]

After a successful 30+ year career at Merrill Lynch, Brad launched mFORCE Capital in 2021 as an independent wealth management advisory firm. In mFORCE, he has found the freedom and flexibility to serve his clients as they truly deserve. Brad is driven by his passion to deliver effective and relevant solutions, and he leads the mFORCE team in creating a family office like environment for his clients. He emphasizes Relationship and Client Experience in his approach to working with clients, which includes successful individuals, retirees, and multigenerational families.

Over his career, Brad has been committed to continual improvement as he has sought and attained several important professional credentials.

He earned the designation of Certified Private Wealth Advisor®, which trained him on how to integrate solutions for our clients across all of their planning and investment needs. Brad achieved the Certified Exit Planning Advisor (CEPA®) designation specifically to work with business owners planning on succession and other exit strategies. As a Certified Investment Management Analyst® (CIMA®), Brad is qualified to manage investments for our institutional clients. In addition, he holds the Certified Plan Fiduciary Advisor (CPFA) designation which demonstrates an expertise in working with retirement plans.

Brad is licensed as a Life and Health Insurance Agent in Texas and also holds Series 7, 9, 10, 31, 63 and 65 FINRA registrations.

While at Merrill Lynch, Brad was a qualified portfolio manager who, in addition to providing traditional advice and guidance, built his own investment strategies, which he managed on a discretionary basis. He served as the Senior Resident Director of the Merrill West Fort Worth office from 2006 to 2021, proving his ability to run his own thriving business.

He graduated from The University of Arkansas with a Bachelor’s degree in Business Administration and is active in his community, supporting Cook Children's Charities and University Little League. Having coached baseball, softball and basketball in the past, now he’s just a happy spectator who gets to enjoy golf in his spare time. He and his wife, Lori, are very active at the Fort Worth Country Day School with their three children.

AccoladesForbes “Best-in-State Wealth Advisors” 2021
Barron's “Top 1,200 Financial Advisors” 2014 through 2021, annually
Barron's “America's Top 1,000 Advisors” 2010, 2012, 2013
Financial Times “400 Top Financial Advisers” 2020

A Message from Bradley Bruce

After 33 years, I have decided to start my own independent firm, mFORCE Capital. I have longed to create a firm that holds true to principles that place the interests of our clients above the interests of the firm. A firm that focuses on delivering honest, clear and concise information, fosters professionalism and respect among our team and improves the quality of life for our clients

I have spent countless hours vetting potential partners that would allow me the freedom and flexibility needed to truly put my clients first while making sure their assets are secure. This process led me to Sanctuary Wealth, LLC and Pershing, LLC as the best partners to accomplish my goals and protect my clients. mFORCE Capital will be one of more than fifty independent firms that make up the Sanctuary Wealth family. Through our partnerships, we will have comprehensive investment solutions, a vast network of resources, best-in-class technology and thought leadership and collaboration with other partner firms. The depth of resources available at Sanctuary Wealth allows for creative and innovative solutions that will elevate my business and my clients’ experience. Becoming independent provides versatility and allows us to step out of the box and provide unique ideas and solutions while maintaining the highest fiduciary standards. I can finally focus all of my attention on the success of my clients

Bradley Bruce,
Founder, CEO

Registered Representative of Sanctuary Securities Inc. and Investment Advisor Representative of Sanctuary Advisors, LLC. Securities offered through Sanctuary Securities, Inc., Member FINRA, SIPC. Advisory services offered through Sanctuary Advisors, LLC., a SEC Registered Investment Adviser. mFORCE Capital is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC.